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annual reports |
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Sierra Systems Annual Report
Objective: Design an Annual Report that reflects Sierra Systems longstanding credibility. Solution: By using the contrast and simplicity of black and white along with one spot color from the logo, minimal imagery and a serif font with traditional curves not only resulted in a sharp and elegant Annual Report but reduced printing costs considerably. The embossing on the cover gave a luxurious effect with a feeling of longstanding strength and the use of translucent paper on the first page clearly showed that there was nothing to hide.
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