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design samples for your review

When choosing a designer, pick one that shares your sense of style and fits your project goals. Target Creatives is continually working hard to compile and maintain a well-rounded gallery featuring samples of our work for your review.

 

Featured Project (as related by the client)

Cornerstone
International Community College of Canada

Serendipity

n.pl.ser·en·dip·i·ties The faculty of making fortunate discoveries by accident.

There are certain phrases that are serendipities, for example: If you collapsed in the street “let me through I’m a doctor” would be one, or if your car were to break down on a wet night “Hi’ are you OK? I’m a mechanic” is another. I never thought “Yes. I’m a graphic designer, I can fix it” would fall into the same category, but believe me, it does.

We had spent 6 weeks working, in house, preparing a graphic design package for the printer. Finally, past deadline and over budget, we sent the disk off, and breathed a sigh of relief. But, later that night I got a call telling me all the work we had done was useless, the files and the graphics just couldn’t be used.

After I calmed down, I addressed the question of what to do. I decided to look in Craigslist and see if anyone could understand the program I was using, the mess I was in, and could develop a solution to this disaster. After a couple of tries that was when I heard it … “Yes. I’m a graphic designer, I can fix it” And that was how I met Hwayda.

For the next three days, and deep into the nights, she worked tirelessly, taking each of our projects and applying her professionalism and creativity. Looking back, the original files were such a mess, gently and creatively Hwayda worked her way through them and integrated herself into our administrative team. She embraced or timelines and our requirements. Over the three to four days she grew to be a valued member of staff. If you heard people on the phone with her you would say she had worked with us for years.

I was impressed with the way she creatively upgraded our work without hurting anyone’s feelings and without making the “Graphic Arts” the main focus of the project. Hwayda listened carefully to our marketing and corporate positioning strategies and made valuable suggestions and recommendations.

The print job went out and I was very pleased with the standard we all achieved, but it was mostly Hwayda who pulled it off…

If you are looking for an outstanding graphic design person and someone who can grasp your design issues and not dominate your philosophy or personality, give Hwayda a call.

 

Edward J. Cooke
CHA, MBA, M.Inst.M
Director
Cornerstone International Community College of Canada

 

Cornerstone Brochure

32 page brochure
Click on image to view full PDF

 

Cornerstone Postcards

28 Postcards
Click on image to view samples

 

 

 

 
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